Many advertisers would kill to get the top spot in Google and Yahoo for paid search. While in a few cases it may pay off (and the bosses insist on being top-dog) it can often have a negative effect. How?

In the majority of cases there is more money to be made from being in positions 4-7 as a result of the lower cost of attaining Lose Weight In 4 Days customers from those ad positions. It is important to test the Return On Investment (ROI) [your total profit from traffic gained from your campaign… minus your total cost] for each position.

If your AdWords ads Anxiety Neurosis currently displaying in the colored yellow box Chicago Weight Loss the top of Google’s search results page (which are typically the top three spots) then it’s a very strong possibility you’re paying too much.

When your Google AdWords ad is lower down (positions #4 to #7 are often good spots to aim for) then people who click your ad will be more likely to convert to a lead or sale.

Why? They are automatically ‘pre-qualified’ because to your web site because they will probably have already visited other sites linked to ads above yours, and you can be happy in the knowledge that they have likely done enough research to make a buying decision from you.

-Hot Tip-

You’ll often find you will get fewer clicks (but a better quality prospect clicking your Google ads) if your ad is lower-down on the page. So make a regular point of checking your Google AdWords ads and that they are NOT (on average) displaying in the top two spots.

Making Sure You Track Your Results

It’s fair to say that most small and medium sized advertisers using Google AdWords are either not tracking results at all, or are only tracking a small portion of what they should.

In order to have any idea about your AdWords campaign’s performance, you must be able to identify which keywords African American Acne Scars and which do not. While this may seem complicated, in reality it only takes about 10 minutes and a few snippets of html code on a couple of pages to know which keywords are working and which are not (see Mistake #13).

Google AdWords supplies you with a vast number of very useful tracking tools, all for no charge. Deals like that don’t come along very often, folks. Google has also built Google Analytics into the AdWords interface — a fantastic web analytics tool that provides in-depth reporting on all aspects of your campaign’s performance.

There is huge importance in creating concrete goals for your AdWords campaign. Then setting a value against this goal (which can be entered in Google Analytics to give you useful data). Once you do this, you’ll be able to compare your actual performance against your goals so you can gauge your success. This cannot be stressed enough.

It may take you a little more time, but set the value of each sale in your conversion tracking. This will allow you to see exactly how profitable your campaigns are and focus more on the keywords, ad groups and products that are making your more money.

It’s win-win. At the end of the day, your ROI is generally the most important metric you have. Make sure you know exactly what it is (not just a rough estimate of what your bank balance is at the end of the month).

Roger Hall, Author of the new book, ‘37 Killer AdWords PPC Secrets Exposed,’ develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Google campaigns that work, save you money and beat your competition with his popular FREE AdWords Tips for advertisers. Available at: http://www.37AdWordsSecrets.com